“Today’s students will learn nothing from such fatuous exercises as devising a marketing plan for Shakespeare’s Globe Theatre … The whole notion of “marketing” in this context is completely misconceived. It invites students to bring a 21st-century, consumerist, mass-media mindset to bear on a cultural context in which none of its basic assumptions actually apply.”
Wonderful stuff…
... the beautiful, leafy campus 4 k to the south of the centre of Dublin city 